Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation
- 등재 SCOPUS
- 발행기관 Blackwell Publishing Ltd.
- 발행년도 2013
- 총서유형 Journal
- URI http://www.dcollection.net/handler/ewha/000000131942
- ISBN 9780470670989
- 본문언어 영어
- Published As http://dx.doi.org/10.1002/9781118335529.ch45
초록/요약
Bottom-line impact; Communication evaluation; Corporate reputation; Financial performance; Return on investment (ROI)
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