Temporal Distance and Descriptive Norms on Environmental Behaviors: A Cross-Cultural Examination of Construal-Level Theory
- 주제(키워드) temporal distance , descriptive norm , recycling , littering , Construal-Level Theory
- 주제(기타) Social Sciences, Interdisciplinary
- 설명문(일반) [Park, Hee Sun] Korea Univ, Seoul, South Korea; [Ulusoy, Ezgi] Michigan State Univ, E Lansing, MI 48824 USA; [Choi, Soe Yoon] Rutgers State Univ, New Brunswick, NJ USA; [Lee, Hye Eun] Ewha Womans Univ, Seoul, South Korea
- 관리정보기술 faculty
- 등재 SSCI, SCOPUS
- OA유형 gold
- 발행기관 SAGE PUBLICATIONS INC
- 발행년도 2020
- URI http://www.dcollection.net/handler/ewha/000000169453
- 본문언어 영어
- Published As https://dx.doi.org/10.1177/2158244020914576
초록/요약
Rapid urbanization has beset sustainable consumption. Although many countries are increasingly taking pro-environmental stances, most countries continue to have a low recycling rate and a high littering rate. This study examines the effect of temporal distance as a part of Construal-Level Theory and descriptive norms on pro- and contra-environmental behaviors (i.e., recycling and littering) cross-culturally. Participants were recruited from the United States and South Korea, and randomly assigned to one of five versions of the survey. Findings indicated stronger intention to recycle for the distant future (only 3-year) and no significant difference for littering. Americans showed higher likelihood to recycle than Koreans while Koreans showed higher likelihood to litter when temporal distance was disregarded. Situational descriptive norms showed significant differences cross-culturally, but the interaction of culture and time distance was not visible. Theoretical implications for Construal-Level Theory research and practical implications for environmental policymakers in encouraging pro-environmental behaviors are discussed.
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