오픈 API 기반 개방형 플랫폼 비즈니스 모델의 성공요인 및 전략도출에 관한 연구: 이베이 Open eBay Apps 중심으로
A Study on Key Success Factor and Strategy for the Open API Based Open Platform Business Model: Focusing on the Case of Open eBay Apps
- 주제(키워드) 오픈 플랫폼 비즈니스 모델 , 오픈 API , 양면시장
- 발행기관 포항공과대학교 기술경영대학원
- 발행년도 2010
- 학위수여년월 2010. 8
- 학위명 석사
- 학과 및 전공 일반대학원 기술경영대학원
- 실제URI http://www.dcollection.net/handler/postech/000000791172
- 본문언어 한국어
- 저작권 포항공과대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
Many global Internet companies introduce successfully an open business model using Open API. But Korea Internet companies are remaining at development stage. This study aims to find out the success factors of the open platform business model based on open API and suggest the strategy of using the open platform business model to Korea Internet companies. This research approaches four perspectives of open platform business model to understand the open platform business model based on open API. There are 1) Business Model, 2) Technology, 3) Environment, 4) Organization. Using four perspectives, this study analysis Open eBay Apps which is the success case of open platform business model. Through case study of Open eBay Apps, this study figures out an advanced strategies that online company has to provide an investment of open platform development consistently and supporting an own open platform developer actively as core business partner. Finally, open platform business model has to satisfy the reliance between open platform provider and user.
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