Willingness to pay for eco-friendly products: case of cosmetics
Willingness to pay for eco-friendly products: case of cosmetics
- 주제(키워드) Eco-friendly products , Willingness to pay , Cosmetics , Consumers , CVM , Log-Logit analysis , Green , Premium , Dichotomous choice method , Payment chard method
- 주제(기타) 경영학
- 설명문(URI) http://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART001847907
- 등재 KCI등재
- 발행기관 한국마케팅학회
- 발행년도 2014
- URI http://www.dcollection.net/handler/ewha/000000105964
- 본문언어 영어
