감각추구성향, 자기효능감과 소구 유형이 메시지 태도와 행동 의도에 미치는 영향: 폭음 예방 공익 캠페인 중심
The Effects of Sensation Seeking, Self-efficacy and Appeal Types on the Message Attitude and Behavioral Intention: A Focus on the Binge Drinking Prevention Public Communication Campaign
The Effects of Sensation Seeking, Self-efficacy and Appeal Types on the Message Attitude and Behavioral Intention: A Focus on the Binge Drinking Prevention Public Communication Campaign
