The effect of issue obtrusiveness, issue congruence, and response strategies on the acceptance of crisis communication messages
- 주제(키워드) crisis communication , crisis response strategy , issue congruence , issue obtrusiveness , issue ownership , public relations
- 등재 SCOPUS
- 발행기관 Routledge
- 발행년도 2015
- 총서유형 Journal
- URI http://www.dcollection.net/handler/ewha/000000117816
- 본문언어 영어
- Published As http://dx.doi.org/10.1080/01292986.2014.978878
초록/요약
Based on issue ownership theory, this study identifies the effects of issue obtrusiveness, issue congruence, and crisis response strategies on the level of acceptance of crisis communication messages employing 2 × 2 × 3 (issue obtrusiveness × issue congruence × response strategies: scapegoat, justification, reminder) experimental research. Two large Korean business groups (Hyundai and SK) were selected. There was a main effect in crisis response strategies and a three-way interaction effect. A crisis communication message was effective when a corporation owns congruent and unobtrusive issues. Implications for public relations research and practices were discussed. © 2015 AMIC/SCI-NTU.
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