Brand-specificity of pre-sale services and inter-brand competition with resale price maintenance
- 주제(키워드) Resale price maintenance , Brand-specific services , Antitrust policy
- 등재 SSCI, SCOPUS
- 발행기관 ELSEVIER SCIENCE INC
- 발행년도 2015
- 총서유형 Journal
- URI http://www.dcollection.net/handler/ewha/000000119933
- 본문언어 영어
- Published As http://dx.doi.org/10.1016/j.irle.2015.02.006
초록/요약
We analyze the competitive effects of resale price maintenance (RPM) in circumstances in which multiple manufacturers use RPM and distributors have incentives to free-ride on other distributors' pre-sale services, which can be specific to a manufacturer's brand to some extent. In the antitrust literature and practices, RPM solving the free-rider problem is perceived mostly as pro-competitive, while multiple manufacturers' RPM is perceived as anti-competitive based on their collusive incentives. In our circumstances, distributors' services may differentiate manufacturers' brands ex post, as is desired by manufacturers. Thus, despite solving the free-rider problem, multiple manufacturers' RPM may harm consumers by softening inter-brand price competition. (C) 2015 Elsevier Inc. All rights reserved.
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