자아 연속성과 자아 일치성 유형이 제품 선호에 미치는 영향: 웨어러블 디바이스를 중심으로
The Influence of Self-continuity and Self-congruity Type on Product Preferences: The Case of Wearable Devices
The Influence of Self-continuity and Self-congruity Type on Product Preferences: The Case of Wearable Devices
