Introduction: Social media marketing and luxury brands
- 주제(키워드) Consumer behavior , Global fashion marketing , Luxury brands , Semiotics , Social media marketing
- 등재 KCI등재, SCOPUS
- 발행기관 Routledge
- 발행년도 2014
- 총서유형 Journal
- URI http://www.dcollection.net/handler/ewha/000000130858
- 본문언어 영어
- Published As http://dx.doi.org/10.1080/20932685.2014.908528
- 저작권 이화여자대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013. © 2014 Korean Scholars of Marketing Science.
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