What's going on in sns and social commerce?: Qualitative approaches to narcissism, impression management, and e-wom behavior of consumers
- 등재 SCOPUS
- 발행기관 Taylor and Francis Inc.
- 발행년도 2016
- 총서유형 Journal
- URI http://www.dcollection.net/handler/ewha/000000130875
- ISBN 9781317625179; 9781138801615
- 본문언어 영어
초록/요약
This study aims to examine consumers' narcissism, impression management, and e-WOM behavior in social networking sites (SNS) and social commerce. Focus groups and in-depth interviews were conducted and a diverse pool of information on experiences and perspectives on social commerce and SNS was collected. As a result, impression management to fulfill their narcissism on SNS was found to exist and this was found to affect the users' e-WOM behavior regarding social commerce products. This research explores the narcissistic phenomenon of SNS and social commerce users through the use of qualitative approaches. © 2015 Korean Scholars of Marketing Science. All rights reserved.
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