Sadvertising in Thailand: A study on the characteristics and values shown in sad viral video ads
Sadvertising in Thailand: A Study on the Characteristics and Values Shown in Sad Viral Video Ads
- 주제(키워드) sad commercial , global communication , branded viral content , Thailand , advertising
- 주제(기타) 기타인문학
- 설명문(URI) https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002166988
- 관리정보기술 faculty
- 등재 KCI등재
- 발행기관 글로벌 문화콘텐츠학회
- 발행년도 2016
- URI http://www.dcollection.net/handler/ewha/000000140944
- 본문언어 영어
