Understanding social viewing through discussion network and emotion: A focus on South Korean presidential debates
- 주제(키워드) Social viewing , Discussion network , Emotion , Opinion change , Presidential debates
- 주제(기타) Information Science & Library Science
- 설명문(일반) [Lee, Jiyoung] Syracuse Univ, SI Newhouse Sch Publ Commun, Syracuse, NY 13244 USA; [Choi, Yun Jung] Ewha Womans Univ, Div Commun & Media, Seoul, South Korea
- 등재 SSCI, SCOPUS
- 발행기관 ELSEVIER SCIENCE BV
- 발행년도 2018
- URI http://www.dcollection.net/handler/ewha/000000151641
- 본문언어 영어
- Published As http://dx.doi.org/10.1016/j.tele.2018.03.009
초록/요약
With the development of social media, television viewing is perceived no longer as an isolated activity. This study explores the underlying mechanism of the effects of social viewing discussion networks (i.e., bridging and bonding social viewing networks) on emotions (i.e., anger, fear, and enthusiasm), and moreover on opinion consolidation as well as opinion weakening in the context of the 2017 South Korean presidential debates. Overall, the main results are: a) Social viewing discussion networks influenced emotional states of social viewers, b) Emotions influenced attitude formation during social viewing, and c) Enthusiasm served as a catalyst that links bonding and bridging social viewing, and opinion consolidation. Implications and theoretical contributions are discussed.
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