Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
- 주제(키워드) Country-of-origin effects , Spatial heterogeneity , Spatial analysis , Geographic distance , Car market
- 주제(기타) Business
- 설명문(일반) [Kim, Minyoung] Univ Kansas, Sch Business, Capitol Fed Hall,1654 Naismith Dr, Lawrence, KS 66045 USA; [Kim, Sunghoon] Arizona State Univ, WP Carey Sch Business, POB 874106, Tempe, AZ 85287 USA; [Lee, Jongkuk] Ewha Womans Univ, Ewha Sch Business, 11-1 Daehyun Dong, Seoul, South Korea
- 등재 SSCI, SCOPUS
- 발행기관 SPRINGER
- 발행년도 2018
- URI http://www.dcollection.net/handler/ewha/000000151688
- 본문언어 영어
- Published As http://dx.doi.org/10.1007/s11002-018-9451-z
초록/요약
We investigate spatial heterogeneity of country-of-origin effects (COEs) within a country and its determinants. Drawing on the literature of COEs and information economics, we maintain that COEs are heterogeneous across regions within a country, which bears important implications to better understand subnational heterogeneity of consumer preferences. We employ a geographically weighted regression model, a spatial analysis to estimate varying COEs across regions in the USA, and analyze online review ratings of US and foreign car bands in the US market during the 2008-2014 period. The results show that (1) COEs of car brands from Germany, Japan, Korea, and the UK are heterogeneous across regions in the USA; (2) geographic distance from the country-of-origin exerts negative influences on COEs; and (3) the proportion of population born in the country-of-origin positively influences COEs.
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