Distinguishing Online Opinion Leaders: The Mediating Effect of Consumer Innovativeness and Online Opinion Leadership for Values and New Product Adoption Behavior
Distinguishing Online Opinion Leaders: The Mediating Effect of Consumer Innovativeness and Online Opinion Leadership for Values and New Product Adoption Behavior
- 주제(키워드) wearable technology , Schwartz Value Survey , consumer innovativeness , online opinion leadership , new product adoption behavior
- 주제(기타) 경영학
- 설명문(URI) https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002250372
- 관리정보기술 faculty
- 등재 KCI등재
- 발행기관 한국마케팅학회
- 발행년도 2017
- URI http://www.dcollection.net/handler/ewha/000000152933
- 본문언어 영어
