Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan
- 주제(키워드) Big Data , comparative study , nation brand , semantic analysis , web content
- 관리정보기술 faculty
- 등재 SSCI, SCOPUS
- 발행기관 Taylor and Francis Inc.
- 발행년도 2017
- URI http://www.dcollection.net/handler/ewha/000000156062
- 본문언어 영어
- Published As http://dx.doi.org/10.1080/1097198X.2017.1388697
- 저작권 이화여자대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
This exploratory research used Google to collect atypical data concerning Korea and Japan’s nation branding and used these to provide a structural description of the international perspectives of the countries’ cultures. Japan differs from Korea by focusing on developing various media, content, and geographical factors through fostering and supporting private-run local brands; also, variations relating to history, strategy, and system have resulted in different online nation-branding practices between the two countries. This study proposes several methods of enhancing nation branding and suggests further analysis of both private and public sector discussions, traditional and up-to-date channels, and various media content. © 2017 Heewon Cha, Yunna Rhee and Chung Joo Chung © 2017 Heewon Cha, Yunna Rhee and Chung Joo Chung.
more