I hate binge-watching but I can't help doing it: The moderating effect of immediate gratification and need for cognition on binge-watching attitude-behavior relation
- 주제(키워드) Binge-watching , Immediate gratification , Need for cognition , Attitude , Digital video recording
- 주제(기타) Information Science & Library Science
- 설명문(일반) [Shim, Hongjin; Jung, Eunjean Elizabeth] Korea Informat Soc Dev Inst, Broadcasting Media Res Div, 18 Jeongtong Ro, Jincheon Gun 365841, Chungcheongbuk, South Korea; [Lim, Sohye] Ewha Womans Univ, Sch Commun, Daehyundong 11-1, Seoul, South Korea; [Shin, Euikyung] Yonsei Univ, Grad Sch Commun & Arts, 208 Billingsley Hall,50 Yonsei Ro, Seoul, South Korea
- 관리정보기술 faculty
- 등재 SSCI, SCOPUS
- 발행기관 ELSEVIER SCIENCE BV
- 발행년도 2018
- URI http://www.dcollection.net/handler/ewha/000000156429
- 본문언어 영어
- Published As http://dx.doi.org/10.1016/j.tele.2018.07.001
초록/요약
Binge-watching is becoming a new "norm" for viewers in the way they consume their favorite TV shows and movies, nevertheless, most scholarly research on binge-watching remains exploratory. This study investigated (1) the relationship between attitudes toward binge-watching and the extent of binge-watching and (2) the role of viewers' personality traits (i.e., immediate gratification [IG] and needs for cognition [NFC]) on this association. The results from the analysis of the survey data (N = 714) illustrated that there was a positive association between viewers' negative attitudes and the extent of their binge-watching, showing a signature indicator of attitude-discrepant behaviors. Furthermore, a significant interaction effect of a negative attitude toward binge-watching and IG on binge-watching behavior was found. High-IG respondents with a negative attitude toward binge-watching were more likely to binge-watch than their low-IG counterparts, marked by a greater negative attitude toward binge-watching as a guilty pleasure.
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