맥주 소비자의 소비동기와 가치: 국산맥주, 수입맥주, 수제맥주에 대한 탐색적 비교 연구
Consumption Motivations and Values of Beer Consumers: An Exploratory Comparison of Domestic, Imported, and Craft Beer Consumers
Consumption Motivations and Values of Beer Consumers: An Exploratory Comparison of Domestic, Imported, and Craft Beer Consumers
