Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives: The Case of Young Adult Females in South Korea
- 주제(키워드) Alcoholic beverages , Drinking motives , Young adult females , Consumer preferences , Involvement
- 주제(기타) 경영학
- 설명문(URI) https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002401839
- 등재 KCI등재
- 발행기관 한국마케팅학회
- 발행년도 2018
- URI http://www.dcollection.net/handler/ewha/000000157678
- 본문언어 영어
- Published As http://dx.doi.org/10.15830/amj.2018.20.3.39
