Texture Preferences of Chinese, Korean and US Consumers: A Case Study with Apple and Pear Dried Fruits
- 주제(키워드) fruit chips , hedonic based projective mapping , hedonic transfer , cross-culture , consumer liking
- 주제(기타) Food Science & Technology
- 설명문(일반) [Wong, Runrou; Kim, Seulgi; Chung, Seo-Jin; Cho, Mi-Sook] Ewha Womans Univ, Dept Nutr Sci & Food Management, 52 Ewhayeodae Gil, Seoul 03760, South Korea
- 등재 SCIE, SCOPUS
- OA유형 gold, Green Published
- 발행기관 MDPI
- 발행년도 2020
- URI http://www.dcollection.net/handler/ewha/000000168848
- 본문언어 영어
- Published As https://dx.doi.org/10.3390/foods9030377
- PubMed https://pubmed.ncbi.nlm.nih.gov/32213876
초록/요약
The present study aimed to understand the drivers of liking dried apple and pear chips with various textures among Chinese (n = 58), Korean (n = 58), and US (n = 56) consumers. The possibility of hedonic transfer from snack texture preferences to fruit-chip texture preferences was also investigated among Chinese and Koreans. Fourteen fruit-chip samples with four textural properties (crispy, puffy, soft, and jelly-like) were selected. Consumers rated their level of liking for each sample, and then they performed hedonic-based projective mapping with the same samples. In the hedonic texture transfer investigation, consumers rated their acceptance of nine snacks with various textures but possessing similar textures to those of dried fruit samples. The data were analyzed by ANOVA and multiple factor analysis. Most consumers disliked samples with a soft or jelly-like texture, while liked samples with a crispy texture. Cross-cultural differences were observed in the liking of puffy samples, with both Chinese and Koreans liking puffy samples as much as crispy ones for their melting characteristics in the mouth, while US consumers perceived the puffy samples as being Styrofoam-like and disliked them. Hedonic transfer was observed from snack texture preferences to fruit-chip. Individual texture preferences for snacks seem to significantly affect the texture preferences for fruit chips.
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