How age-morphed images make Me feel: The role of emotional responses in building support for seniors
- 주제(키워드) Age-morphing technology , Perspective-taking framework , Personal distress , Empathic concern , Senior-related issue campaigns
- 주제(기타) Psychology, Multidisciplinary
- 주제(기타) Psychology, Experimental
- 설명문(일반) [Lee, A. R.] Univ Massachusetts, Journalism Dept, Amherst, MA 01003 USA; [Kim, E.] Ewha Womans Univ, Dept Psychol, Seoul, South Korea; [Hon, L.] Univ Florida, Dept Publ Relat, Gainesville, FL USA; [Chung, Y. J.] Univ Florida, Dept Advertising, Gainesville, FL USA
- 등재 SSCI, SCOPUS
- 발행기관 PERGAMON-ELSEVIER SCIENCE LTD
- 발행년도 2020
- 총서유형 Journal
- URI http://www.dcollection.net/handler/ewha/000000168866
- 본문언어 영어
- Published As https://dx.doi.org/10.1016/j.chb.2020.106263
초록/요약
This study examined the role of emotional responses to experiencing age-morphed images in promoting individuals' attitudes toward seniors and behavioral intentions to support senior-related issues. We investigated whether temporal status (i.e., current vs. future) manipulated by using age-morphing technology and the subject of images (i.e., self vs. other) elicited different emotional responses-personal distress and empathic concern. Drawing on the perspective-taking framework, we tested these emotional responses as an underlying mechanism to explain the seemingly ambivalent effects of age-morphing technology. A laboratory and an online experiment was conducted on different samples: Study 1 on university students and Study 2 on an extended population sample with ages ranging from 21 to 52 years. The findings for Study 1 revealed that university students exhibited a greater level of personal distress when they saw an age-morphed image, which led to unfavorable attitudes toward seniors. The results of Study 2 revealed that, when people saw an age-morphed image of another person, they showed greater empathic concern than when seeing their old future image, which served as a moderated mediator leading to favorable attitudes toward seniors and behavioral and financial support for the senior-related issues. Unlike the finding of Study 1, the increased personal distress led to positive outcomes. In addition, participants exhibited greater empathic concern, which led to a higher level of supportive intentions. The results demonstrated both emotional responses could operate as potential effects of age group, generating different outcomes. We discuss the theoretical and practical implications.
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