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The Effects of Self-stigma in Anti-smoking Message among South Korean Smokers

초록/요약

The current research tested how an anti-smoking message with fear appeals and self-stigma operate. An online experiment with a sample of South Korean smokers (N = 331) found that fear appeals motivated smokers to quit smoking. Individuals with a high level of response efficacy showed a higher tendency to quit smoking when they were exposed to fear appeals, compared to those with a lower level of response efficacy. Self-stigma increased intentions to quit smoking and moreover, it conditionally influenced the effects of fear appeals on motivation to cease smoking for smokers with low response efficacy. Our results imply a beneficial role of self-stigma in health-promoting behaviors among smokers with low response efficacy when fear appeals are shown.

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