A Study on the Future Direction of the Digital Signage Industry in Korea: A Big Data Network Analysis from 2008 to 2019
디지털사이니지 미래 발전 방향에 대한 연구
- 주제(키워드) Digital Signage , Media Industry , OOH media , Outdoor Advertising , Media Strategy , Text Mining
- 주제(기타) 공학
- 설명문(URI) https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002572047
- 관리정보기술 faculty
- 등재 KCI등재
- 발행기관 국제문화기술진흥원
- 발행년도 2020
- URI http://www.dcollection.net/handler/ewha/000000169685
- 본문언어 영어
초록/요약
The use of digital signage in the public and commercial communication areas has been increasing in recent years. By integrating cutting-edge information technologies such as 5G, artificial intelligence, and the Internet of Things, digital signage continues to break apart from traditional outdoor advertising media. This study identified the problems facing the domestic digital signage industry by exploring and analyzing major issues related to digital signage and derived future development measures. Specifically, online documents were collected based on the digital signage-related keywords created over the past 12 years to conduct big data network analysis, and key topics were derived through visualization of the results. This study has great policy implications in that it excluded biased interpretations based on the viewpoints of companies or the government and, more objectively, suggested the direction of the digital signage industry’s development in the domestic media market
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