The role of consumer ethnocentrism, country image, and subjective knowledge in predicting intention to purchase imported functional foods
- 주제(키워드) Country image , Consumer ethnocentrism , Subjective knowledge , Health consciousness , Functional food image , Imported foods
- 주제(기타) Agricultural Economics & Policy
- 주제(기타) Food Science & Technology
- 설명문(일반) [Xin, Li; Seo, Sunhee (Sunny)] Ewha Womans Univ, Dept Nutr Sci & Food Management, Seoul, South Korea
- 등재 SCIE, SCOPUS
- 발행기관 EMERALD GROUP PUBLISHING LTD
- 발행년도 2019
- URI http://www.dcollection.net/handler/ewha/000000172055
- 본문언어 영어
- Published As https://dx.doi.org/10.1108/BFJ-05-2019-0326
초록/요약
Purpose The purpose of this paper is to examine the role of consumer ethnocentrism, country image, functional food image, subjective knowledge and health consciousness in predicting purchase intention of imported functional foods using the theory of planned behavior. Design/methodology/approach A total of 361 Chinese consumers from 20 to 60 year old who have purchased Korean functional foods participated in this study using an online survey. Structural equation modeling was performed to examine the hypotheses. Findings Consumer ethnocentrism had a negative effect on the intention to purchase Korean functional food, but the image of Korean functional foods, subjective knowledge and health consciousness positively affected intention to purchase Korean functional foods. Country image had a positive effect on the image of Korean functional foods. Attitude and perceived behavioral control had a positive effect on the intention to purchase Korean functional foods. Originality/value This study combined social and personal factors to explain Chinese consumer intention to purchase imported Korean functional foods.
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