How framed messages influence depression assessment intentions: Interactivity of social media as a moderator
- 주제(키워드) Depression , Intention to take an assessment , Interactivity , Message framing , Social media
- 관리정보기술 faculty
- 등재 SCIE, SSCI, SCOPUS
- 발행기관 MDPI AG
- 발행년도 2021
- URI http://www.dcollection.net/handler/ewha/000000175726
- 본문언어 영어
- Published As http://dx.doi.org/10.3390/ijerph18041787
- 저작권 이화여자대학교 논문은 저작권에 의해 보호받습니다.
초록/요약
This study examines how the framing and interactivity of messages influence the intentions of individuals to take a depression assessment. An experiment with a 2 (message framing: gain-versus loss-) × 2 (interactivity: low versus high) between-subject design was conducted among 269 Chinese participants (M = 30.70, SD = 7.34). The results showed that those reading loss-framed messages had a higher intention to take a depression assessment compared to those reading gain-framed messages. Secondly, those reading messages delivered with high interactivity had a higher intention to take a depression assessment than those reading messages delivered with low interactivity. Further, the interaction effect of framed messages and their varying degrees of interactivity was found to influence the intentions of individuals to take a depression assessment as well. Specifically, participants who read the loss-framed message reported stronger intention in the high interactivity group. In contrast, there was no significant difference between the effectiveness of loss-framed and gain-framed messages in promoting the intention to take a depression assessment in the low interactivity condition. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.
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