How Social Media Affordances Shape Our Online Identity: Platform Affordances, Social Ties, and Self-Presentation
- 주제(키워드) social media , affordance , social tie , online identity , self-presentation , 소셜 미디어 , 어포던스 , 사회적 유대관계 , 온라인정체성 , 자기표현
- 주제(기타) 예술일반
- 설명문(URI) https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002640900
- 관리정보기술 faculty
- 등재 KCI등재
- 발행기관 동국대학교 영상문화콘텐츠연구원
- 발행년도 2020
- URI http://www.dcollection.net/handler/ewha/000000176288
- 본문언어 영어
- Published As http://dx.doi.org/10.24174/jicc.2020.10.21.421
초록/요약
This study aims to explore how the differences on perceived interactive affordances of social media affects the user’s social ties and self-presentation. Focused on Weibo and WeChat, two most representative social media platforms in China, this study wanted to identify the mechanism through which the interactive affordances influence in shaping of the social media user’s online identity. An online survey was conducted (N=360). The results revealed that the users of these two platforms perceive the differences in interactive affordances significantly. In particular, Weibo exhibited a greater level of perceived interactive content affordances including content association and feedback directness, while WeChat had a greater extent of audience transparency and visibility control. WeChat also helped building stronger social tie than Weibo, and greater selfpresentation. Moreover, SEM results confirmed the significant direct effects of visibility affordances on tie strength, content affordances and on self-presentation. The mediating effect of visibility control seemed to affect self-presentation more than other types of interactive affordances
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