초록/요약

Memory color is a color that is remembered in relation to a familiar object. According to previous studies, memory colors had a higher chroma and lightness than real object colors, and tended to change in the direction of the most impressive chromatic color. The purpose of this study was to investigate the colorimetric properties of the memory colors that were different from the real object color. A preliminary experiment and two main experiment were conducted with a total of 60 women in their 20s and 30s. Through a preliminary experiment, 10 natural objects representing 13 color names, including KS basic color names and sky blue, were selected. In this first experiment, the L, a, b values of the memory colors of 10 natural objects were investigated in a digital color space using a Photoshop color picker. In the second experiment, color names of 10 natural object were investigated by freely describing color names of the objects to be investigated. As a result, the lightness and chroma of the memory colors increased, and the hue tended to reinforce the chromatic color properties. The range of memory colors was reduced compared to the range of real object colors due to the influence of cognitive activity that memorizes the core color characteristics. On the other hand, memory colors of orange, earth and sky were more widely distributed than real object colors. They had a higher response rate to descriptive color names than other objects. It can be estimated whether the difference between object colors and memory colors is due to the mediator effect of focal colors. A focal color is a typical color that best represents a certain color category.