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명품 패션 브랜드의 미술관 전시에 대한 문화사회학적 시론- 입생로랑, 조르지오 아르마니, 샤넬 전시 사례를 중심으로 -

The Cultural Sociological Review of the Exhibitions of Luxury Brands at Art Museums - With a Focus on the Exhibitions of Yves Saint Laurant, Giorgio Armani, and Chanel

초록/요약

This research aims to analyse fashion in the perspective of culturalsociology, as primary work of invigorating sociological studies on fashion. We examine the way that artistic values of fashion are produced and therole of museum in the process as an institutional apparatus. First, byfocusing on ‘the role of art museums in institutionalisation’ and ‘theconceptual expansion of arts’, we review the discourses of cultural sociologythat provide insights into the ‘relationship between fashion and museum.’Then the extensive exhibitions and retrospectives of three luxury brands(Yves Saint Laurant, Giorgio Armani, and Chanel) which have led to thedevelopment of such discussions are analysed. We conclude that thefollowing factors have contributed to the successful exhibitions of luxurybrands at art museums, consequently redefining them as‘arts.’ (1) Intensesocial and academic discussions regarding the concept and scope of arts, (2)increasingly blurred boundaries of arts, (3) cultural needs of the public withincreasing influence as citizens/consumers, (4) the institutionalisation role of art museums that became more announced as a consequence of(regardlessof) the time-stream, social atmosphere, and economic conditions that forcedmuseums to expand their scopes of exhibitions.

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