초록/요약

The purpose of this study is to analyze the effects of domestic consumers' Socio-psychological characteristics on EFCB comprehensively and systematically, and to propose basic data for inducing EFCB on consumers. For this purpose, 24 studies related to EFCB targeting domestic consumers since 2011 were selected, and 213 effect sizes were analyzed. The general effect size on EFCB, the effect size of existence by Socio-psychological characteristics, the effect size of existence by EFCB domain such as purchase, use, disposal, and consumer civic domain, and the effect size was calculated for each controlled variable of type, study subject, and target item. The results are as follows: First, the general effect size of EFCB was 0.32, which was a medium effect size. Second, according to the result of the effect size of EFCB by factors, most of the Socio-psychological characteristics of consumers such as belief, purchase intention, eco-friendly knowledge, health concern and safety awareness, altruism, environmental concern, and eco- friendly attitude, showed medium effect size. Third, as a result of examining the effect size for each area of EFCB, the purchasing area showed a medium effect size, but the other areas showed less. Fourth, the effect size of each target item among the controlled variables was found to be statistically significant. In conclusion, this study was able to identify the integrated effect of consumers' Socio-psychological characteristics on EFCB in Korea through meta-analysis. And based on this, implications for inducing EFCB were proposed.