Online travel information filtering: Role of commercial cues in trust and distrust mechanisms
- 주제(키워드) Filtering mechanism , commercial cue , distrust , involvement , narrative format
- 주제(기타) Hospitality, Leisure, Sport & Tourism
- 설명문(일반) [Choi, Youngjoon] Ewha Womans Univ, Dept Int Off Adm, Coll Sci & Ind Convergence, Seoul, South Korea; [Lee, Jaeseok] Gangneung Wonju Natl Univ, Coll Social Sci, Dept Tourism Management, Gangneung Si, Gangwon Do, South Korea; [Choe, Yeongbae] Gachon Univ, Coll Social Sci, Dept Tourism Management, 1342 Seongnamdaero, Seongnam Si 13120, Gyeonggi Do, South Korea
- 등재 SSCI, SCOPUS
- 발행기관 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- 발행년도 2021
- 총서유형 Journal
- URI http://www.dcollection.net/handler/ewha/000000183678
- 본문언어 영어
- Published As http://dx.doi.org/10.1080/10548408.2021.1985037
초록/요약
Given the exponentially increasing number of fake/suspicious online information, this study aimed to investigate tourists' filtering mechanisms for detecting credible or suspicious information. To examine the effects of visual cues on those mechanisms, we adopted a mixed method approach with two empirical studies. As a result, Study 1 identified visual cues that induce credibility and/or skepticism heuristics. Study 2 findings illustrated how tourists differently use these heuristics in trust and distrust information filtering mechanisms. Credibility is used in a holistic and cognitive process in the trust mechanism, whereas skepticism appears to evoke a spontaneous emotional response in the distrust mechanism.
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