Influencers with #NoFilter: How micro-celebrities use self-branding practices on Instagram
- 주제(키워드) Instagram , Micro-celebrity , Self-branding , Self-presentation
- 등재 SSCI, SCOPUS
- 발행기관 Elsevier Ltd
- 발행년도 2023
- 총서유형 Journal
- URI http://www.dcollection.net/handler/ewha/000000211476
- 본문언어 영어
- Published As https://doi.org/10.1016/j.chb.2023.107892
초록/요약
The growth and popularity of user-generated content has created as a new form of celebrity known as ‘micro-celebrities.’ Micro-celebrities engage in strategic self-branding practices on social media through use of self-presentation strategies to attract and maintain a fan base. The study uses a content analysis to explore how micro-celebrities use self-presentation strategies (i.e., self-promotion, affiliation, and authenticity) on Instagram. Findings reveal that self-presentation strategies vary by gender and account types of micro-celebrities. © 2023 Elsevier Ltd
more