The K League and the Duality of Glocality: Men's Professional Football in South Korea, 1983-2017
- 주제(키워드) glocalization , two-step glocalization , rebrand , spectators
- 주제(기타) History
- 설명문(일반) [Hong, Eunah] Ewha Womans Univ, Div Kinesiol & Sport Studies, Seoul, South Korea
- 등재 AHCI, SCOPUS
- 발행기관 HUMAN KINETICS PUBL INC
- 발행년도 2023
- URI http://www.dcollection.net/handler/ewha/000000213624
- 본문언어 영어
- Published As https://doi.org/10.1123/shr.2022-0013
초록/요약
What happens when modern sports systems in noncore sports nations have undergone extended globalization? In this article, I draw on glocalization theory, particularly Roland Robertson and Richard Giulianotti's "duality of glocality" to explore the historical developments of the K League, South Korea's men's professional football league, launched in 1983. There are many reasons the K League has not yet firmly established its status: (a) the league imposed continuous rule changes on foreign field players while banning foreign goalkeepers, (b) the league introduced a distinct competition structure partially adopted from its Western counterparts, (c) a supporter culture was established which has a similar outlook to that of other supporter cultures but it had a different internal structure, and (d) the league produced media content reflecting local viewer needs while maintaining a structure similar to Western media formats. The notion of a two-step glocalization, the process of heterogenization followed by homogenization with other cultures based on the things that were already heterogenized for a lengthy period, is used to advance the debate on glocalization and to better understand the reasons for the failure to attract K League spectators since its establishment in 1983.
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