Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events
- 주제(키워드) Metaverse event , perceived value , MICE , psychological distance , construal level theory
- 주제(기타) Hospitality, Leisure, Sport & Tourism
- 설명문(일반) [Choi, Miju] Leeds Beckett Univ, Sch Events Tourism & Hospitality Management, Hall, England; [Choi, Youngjoon] Ewha Womans Univ, Coll Sci & Ind Convergence, Dept Int Off Adm, Seoul, South Korea; [Nosrati, Saeid; Hailu, Tadesse Bekele; Kim, Seongseop (Sam)] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Peoples R China; [Choi, Youngjoon] Ewha Womans Univ, Coll Sci & Ind Convergence, Dept Int Off Adm, 52 Ewhayeodae gil, Seoul, South Korea
- 등재 SSCI, SCOPUS
- 발행기관 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- 발행년도 2023
- 총서유형 Journal
- URI http://www.dcollection.net/handler/ewha/000000213814
- 본문언어 영어
- Published As https://doi.org/10.1080/10548408.2023.2276435
초록/요약
This study investigated the underlying psychological mechanisms associated with metaverse events. By adopting a mixed methods approach, Study 1 found three major themes: "immersive experience", "escapism", and "game changer". Study 2 highlighted the substantial influence of traditional and metaverse-specific perceived values on attitude, with the exception of the functional value relating to price. In addition, the moderating roles of playfulness (high vs. low) and psychological distance (high vs. low) were found to be significant in the relationship between attitude and behavior. The results provide meaningful implications in light of event participants' reactions to the novel technology that enables metaverse events.
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